About me
Hello, my name is Ricardo Perinazzo
I am a graphic designer, passionate about the audiovisual world. Here, my focus is on visual identities.
My mission
My work is based on uniting functionality and art through design. My vision is to meet the needs of clients by delivering viable visual identities aligned with the business, but with creativity and aesthetic boldness.
My focus is on helping small and medium-sized businesses, startups, and entrepreneurs build a consistent and memorable visual identity for their brands. I do this through a structured creative process, delving into the unique purpose and attributes of my clients.
Services
My services are designed with simplicity and effectiveness in mind.
Visual Identity
Briefing / Strategy / Logo + variations / Brand collateral / Visual identity guidelines
Logo Design
Logo / Color palette / Digital files in different formats
How I work
Discover the creative process of artistically functional brands.
01
Briefing
A comprehensive questionnaire, addressing institutional, visual, and conceptual aspects, will be made available to gain a complete understanding of your company.
This will allow us to establish an effective strategy for the implementation of a functional and appropriate project.
After completion, we can schedule a meeting to discuss critical aspects and analyze the questions and answers comprehensively.
02
Strategy
I will analyze the institutional elements of the briefing, which will be transformed into characteristics that will guide the search for solutions aligned with your market strategy.
We will identify archetypes and attributes in order to create a more effective approach.
This methodology further amplifies the results in the overall aesthetic aspect.
03
Synthesis
After establishing our strategy, I will conduct specific research focused on visual references, with the aim of achieving an original and, above all, functional result.
The mapping of ideas and concepts will guide me in creating drafts, concepts, and digital execution.
Next, I will develop the visual identity, which will include the logo and complementary elements that enhance the brand.
03
Refinements and feedback
I refine my designs by listening to the client's feedback, to make sure that every detail matches perfectly with the client's brand identity and goals. I want the final result to be exactly what my clients expected and needed.
04
Delivery
The result of our collaboration is the delivery of an impeccable and cohesive visual identity, which not only meets but exceeds your expectations. I want the final work to be the result of a true partnership, where we translate all your needs and ideas into a striking visual that is aligned with your brand.
Casos