Conv is a store that operates as a bar and convenience store, offering products ranging from beverages and tobacco items to cocktails and snacks. One unit is located on the coast of Santa Catarina, another in the downtown area of a city in Rio Grande do Sul. The challenge of the project was to create a modern, striking brand that could be extravagant between the lines and versatile enough to accommodate the specificities of the company's physical locations and support any new expansion ideas, revealing its essence, where fun is the trademark.